From scratch

Most ideas take time to mature. The concept of woodr&co has its roots in Norway in 2022. A period of connection with nature led Wouter to the rediscovery of the simple beauty and power of wood. For many among us, e.g. friluftsliv nations in the Nordics and indigenous people globally, this is old wisdom and has always been well-understood. However, in the historical "wood nation" Holland, the connection with wood & nature, seems quite far gone. Like in most Western societies.

It apparently took a few years for woodr to further mature and grow. Working on various wood-related projects in that period, the woodr project got significant traction after a special encounter in Bali, Indonesia. Over there, in Sambangan, Wouter met true passionate handicrafters and entrepreneurs making and selling the most beautiful, high-quality and sustainable wood objects for eating & drinking. For true prices and a business run with the right principles.

woodr's mission then became clear: connecting real product makers, stewards of sustainable production chains, to Western people in need of connections with nature. Triggering intentional buying, connections and experiences. Hence also building & growing a platform of wood related knowledge, experience and a community fellow enthusiasts.

From that moment on, the woodr platform & community has been started. With a strong basis of supporters and true woodr ambassadors, we're now further grow the woodr collective and its impact.

woodr — Bring the outdoors indoors